Privacy Policy
This page describes how the Switchboard platform processes data on behalf of the businesses that use it. Each business is the controller of its own customer data; Switchboard acts as its processor.
What we process
- Account data for business users: name, email address and workspace membership.
- Customer conversation data: WhatsApp phone number, message content and AI replies.
- Order data: items, options, totals, delivery address where given, and payment status.
- Business knowledge you add: opening hours, services, FAQs and menu content.
Why we process it
To answer customer messages, take and price orders, request payment, and show the business its own inbox, orders and reporting. Message content is sent to our AI model provider solely to generate the reply.
Payments
Card payments are handled by Stripe. Switchboard never stores card numbers; we store only the payment status, amount and Stripe reference for each order.
Retention
Conversations, orders and call records are kept for as long as the business keeps its workspace open. A business can ask us to delete its workspace and all associated customer data at any time.
Your rights
Customers can ask the business they messaged for a copy of their data, or for it to be corrected or deleted. Businesses can contact their workspace owner, who can raise the request with us.
AI disclosure
Replies on WhatsApp are generated by an AI assistant. It identifies itself as an assistant and hands over to a human when asked.